Residently

Building an aspirational renting experience — from scratch.

Leading UX and design at ambitious rental startup Residently aimed at building out the global renting experience.

Start up

As product employee number one, my initial focus was on market and user research, turning discreet pieces of functionality into slick and seamless onboarding for our residents.

Fast growth

Scaling fast, working agile and continuous delivery meant always balancing customers, stakeholders, marketing, operations, engineering, new hires, office moves along with ensuring an engaging experience, clear communications, operational efficiency and legal compliance. After 2 years, we successfully secured £7 million in seed funding. Growing from 6 to nearly 60 people, an inclusive and iterative company culture was always part of our everyday across Manchester, London and New York.

Future vision

My efforts later turned to brand vision, designing for various audiences and building a dedicated activity hub where residents could easily add services to their renting experience to create a valuable ecosystem for the long term.